LOOM RUGS
Wool Rug Care Guide
Expert care tips to help your Loom Rugs wool rug stay beautiful, comfortable and durable for years to come.

WHY WOOL?
Naturally Betterin Every Way
Wool is more than just a soft and luxurious fibre. It’s a naturally resilient material known for durability, comfort and timeless beauty.
Its breathable structure helps regulate temperature throughout the seasons, while natural lanolin coating provides resistance against dirt and everyday wear. From insulation and sound absorption to sustainability and long-lasting performance, wool rugs are designed to bring warmth, texture and effortless elegance into modern living spaces.

CARE & MAINTENANCE
Simple Steps for Long-Lasting Beauty
A little regular care goes a long way. Follow these simple steps to keep your wool rug looking its best.
Considerations
When Choosing Wool
Wool is a natural fibre with unique qualities. A little understanding goes a long way in helping you make the best choice for your home.
COST
High-quality wool is more expensive than many synthetic fibres. However, its longevity and timeless appearance make it a worthwhile investment.
SENSITIVITY TO ALKALIS & HEAT
Wool can yellow or felt when exposed to high-alkaline cleaners or excessively hot water. Use only pH-neutral cleaning products designed for wool and avoid steam cleaning.
PESTS
Wool is a protein fibre and may attract moths if not kept clean. Regular vacuuming and proper storage help prevent infestation.
FURNITURE PROTECTORS
Place protectors under heavy furniture legs to avoid crushing the pile and maintain your rug’s beauty for years to come.
SPOT CLEANING & STAIN REMOVAL
Quick Steps for a Cleaner, Longer-Lasting Rug
Act quickly and follow these simple care steps to help keep your wool rug looking clean, fresh, and beautiful for years to come.
ADDITIONAL WOOL CARE DETAILS
Everything You Need to Know About Wool Rugs
Wool is naturally flame resistant and does not melt like many synthetic fibres. Its dense natural structure helps slow the spread of flames, making wool rugs a safer choice for everyday living spaces.
Wool fibres naturally trap dust particles and impurities from the air, helping create a cleaner and more comfortable indoor environment. Their breathable structure also supports year-round comfort.
Some shedding is completely normal during the first few months of use. This is a natural characteristic of wool fibres and will gradually reduce with regular vacuuming and care.
Avoid bleach, high-alkaline detergents and steam cleaning machines. These can damage wool fibres, remove natural lanolin protection and affect the rug’s texture over time.
Using rug pads, rotating your rug regularly and limiting direct sunlight exposure can significantly extend the life and appearance of your wool rug.
For deep stains or annual maintenance, professional cleaning by experienced wool rug specialists is recommended to preserve texture, colour and fibre quality.

EVERYDAY WOOL RUG CARE
Simple Care for Lasting Comfort & Beauty
With regular maintenance and gentle cleaning, your wool rug will continue to bring warmth, texture, and timeless character to your home for years to come.

